Diamonds Are Bullsh*t
and we're not the only ones who think that...
Check out the full article by Ira Weissman: 7 Reasons Why Diamonds Are a Waste of Your Money
STILL NOT CONVINCED ?!?
Priceonomics' article Diamonds Are Bullshit does a fabulous job debunking this bogus tradition:
"Americans exchange diamond rings as part of the engagement process, because in 1938 De Beers decided that they would like us to. Prior to a stunningly successful marketing campaign 1938, Americans occasionally exchanged engagement rings, but wasn’t a pervasive occurrence. Not only is the demand for diamonds a marketing invention, but diamonds aren’t actually that rare. Only by carefully restricting the supply has De Beers kept the price of a diamond high.
Countless American dudes will attest that the societal obligation to furnish a diamond engagement ring is both stressful and expensive. But here’s the thing - this obligation only exists because the company that stands to profit from it willed it into existence.
So here is a modest proposal: Let’s agree that diamonds are bullshit and reject their role in the marriage process. Let’s admit that as a society we got tricked for about century into coveting sparkling pieces of carbon, but it’s time to end the nonsense."
- By Rohin Dhar