Diamonds Are Bullsh*t

and we're not the only ones who think that... 

Here are Huffington Post's thoughts on buying a diamond:
1.) It's a fabricated tradition that started in 1938 by De Beers A.K.A. the ones selling you the diamonds!! 
2.) Diamonds are NOT an investment, they're a depreciating asset (decreases in value over time)... sorry to break it to you. 
3.) Diamond-dealers are sharks and WILL take advantage of you!
4.) Spending months worth of your hard-earned paycheck is just WRONG. Use it for a home!
5.) If a billionaire doesn't need to buy a diamond ring, neither do you.
6.) Love shouldn't be measured by the value of a rock, that's silly. 
7.) If their happiness depends on jewelry **NEWSFLASH** you might be dating the wrong person...

Check out the full article by Ira Weissman: 7 Reasons Why Diamonds Are a Waste of Your Money 


Priceonomics' article Diamonds Are Bullshit does a fabulous job debunking this bogus tradition:

"Americans exchange diamond rings as part of the engagement process, because in 1938 De Beers decided that they would like us to. Prior to a stunningly successful marketing campaign 1938, Americans occasionally exchanged engagement rings, but wasn’t a pervasive occurrence. Not only is the demand for diamonds a marketing invention, but diamonds aren’t actually that rare. Only by carefully restricting the supply has De Beers kept the price of a diamond high.

Countless American dudes will attest that the societal obligation to furnish a diamond engagement ring is both stressful and expensive. But here’s the thing - this obligation only exists because the company that stands to profit from it willed it into existence.

So here is a modest proposal: Let’s agree that diamonds are bullshit and reject their role in the marriage process. Let’s admit that as a society we got tricked for about century into coveting sparkling pieces of carbon, but it’s time to end the nonsense."

- By Rohin Dhar

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